Report: BILLA Store Locations in Austria
BILLA operates a significant network of stores across major Austria gemeinden, with 1,267 locations representing 13.04% of all Austria supermarkets and grocery stores. The largest concentrations are in Wien (329), Graz (43), Linz (30). The report is based on the Geolocet dataset, which provides exact coordinates and addresses for all stores, supporting site selection, trade area analysis, and competitive benchmarking across Austria. For users needing full market coverage, the All dataset offers a complete nationwide view, while the Top Brands dataset includes major retailers from this report at a discounted price.
How can I download a list of BILLA stores in Austria into Excel?
You can download the full list as a CSV file from the BILLA dataset. For other formats, including Excel, Shapefile, GeoPackage, GeoJSON, or JSON, please contact us.
Number of BILLA stores by region in Austria
| Region | Number of BILLA stores |
|---|---|
| Wien | 329 |
| Niederösterreich | 305 |
| Steiermark | 170 |
| Oberösterreich | 161 |
| Kärnten | 105 |
| Salzburg | 84 |
| Tirol | 58 |
| Burgenland | 53 |
| Vorarlberg | 2 |
Top 3 Regions with most BILLA stores in Austria
26.0% of BILLA stores
BILLA market share: 19.6%
24.1% of BILLA stores
BILLA market share: 15.4%
13.4% of BILLA stores
BILLA market share: 12.2%
Top 10 Austria Gemeinden with most BILLA stores
- Wien — 329 stores
- Graz — 43 stores
- Linz — 30 stores
- Salzburg — 24 stores
- Klagenfurt Am Wörthersee — 20 stores
- Villach — 15 stores
- St. Pölten — 14 stores
- Wiener Neustadt — 12 stores
- Schwechat — 8 stores
- Steyr — 8 stores
Brand ranking by number of locations
| Rank | Logo | Brand | Number of locations | Market share |
|---|---|---|---|---|
| 1 | | BILLA | 1,267 | 13.04% |
| 2 |  | SPAR | 1,231 | 12.67% |
| 3 |  | BIPA | 543 | 5.59% |
| 4 |  | HOFER | 526 | 5.41% |
| 5 |  | Nah&Frisch | 316 | 3.25% |
| 6 |  | PENNY | 298 | 3.07% |
| 7 |  | MPREIS | 259 | 2.67% |
| 8 |  | Lidl | 249 | 2.56% |
| 9 |  | EUROSPAR | 247 | 2.54% |
| 10 |  | UNIMARKT | 106 | 1.09% |
| 11 | | INTERSPAR | 85 | 0.87% |
| 12 |  | Denns | 37 | 0.38% |
| 13 |  | NORMA | 33 | 0.34% |
Top Competitors in Leading Gemeinden
This section highlights BILLA and its top competitors across the five Gemeinden where the brand has the strongest presence in Austria.
Klagenfurt Am Wörthersee
Conclusion
This report summarises the current footprint of BILLA across Austria, highlighting key regions and gemeinden concentrations. The full dataset includes precise geographic coordinates and address-level details for each store, enabling spatial, network, and competitive analysis across Austria. For broader insights, the All dataset and the Top Brands dataset offer expanded coverage options. Free instant download samples are available for quick evaluation.
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