Report: PENNY Store Locations in Austria
PENNY operates a significant network of stores across major Austria gemeinden, with 298 locations representing 3.07% of all Austria supermarkets and grocery stores. The largest concentrations are in Wien (60), Graz (7), Klagenfurt Am Wörthersee (6). The report is based on the Geolocet dataset, which provides exact coordinates and addresses for all stores, supporting site selection, trade area analysis, and competitive benchmarking across Austria. For users needing full market coverage, the All dataset offers a complete nationwide view, while the Top Brands dataset includes major retailers from this report at a discounted price.

How can I download a list of PENNY stores in Austria into Excel?
You can download the full list as a CSV file from the PENNY dataset. For other formats, including Excel, Shapefile, GeoPackage, GeoJSON, or JSON, please contact us.
Number of PENNY stores by region in Austria
| Region | Number of PENNY stores |
|---|---|
| Niederösterreich | 96 |
| Wien | 60 |
| Oberösterreich | 46 |
| Steiermark | 42 |
| Burgenland | 19 |
| Kärnten | 19 |
| Salzburg | 15 |
| Tirol | 1 |
| Vorarlberg | 0 |
Top 3 Regions with most PENNY stores in Austria
32.2% of PENNY stores
PENNY market share: 4.9%
20.1% of PENNY stores
PENNY market share: 3.6%
15.4% of PENNY stores
PENNY market share: 3.0%
Top 10 Austria Gemeinden with most PENNY stores
- Wien — 60 stores
- Graz — 7 stores
- Klagenfurt Am Wörthersee — 6 stores
- Linz — 5 stores
- Wiener Neustadt — 4 stores
- St. Pölten — 3 stores
- Salzburg — 3 stores
- Ternitz — 3 stores
- Krems An Der Donau — 2 stores
- Traun — 2 stores
Brand ranking by number of locations
| Rank | Logo | Brand | Number of locations | Market share |
|---|---|---|---|---|
| 1 | ![]() | BILLA | 1,267 | 13.04% |
| 2 | ![]() | SPAR | 1,231 | 12.67% |
| 3 | ![]() | BIPA | 543 | 5.59% |
| 4 | ![]() | HOFER | 526 | 5.41% |
| 5 | ![]() | Nah&Frisch | 316 | 3.25% |
| 6 | ![]() | PENNY | 298 | 3.07% |
| 7 | ![]() | MPREIS | 259 | 2.67% |
| 8 | ![]() | Lidl | 249 | 2.56% |
| 9 | ![]() | EUROSPAR | 247 | 2.54% |
| 10 | ![]() | UNIMARKT | 106 | 1.09% |
| 11 | ![]() | INTERSPAR | 85 | 0.87% |
| 12 | ![]() | Denns | 37 | 0.38% |
| 13 | ![]() | NORMA | 33 | 0.34% |
Top Competitors in Leading Gemeinden
This section highlights PENNY and its top competitors across the five Gemeinden where the brand has the strongest presence in Austria.
Klagenfurt Am Wörthersee
Wiener Neustadt
Conclusion
This report summarises the current footprint of PENNY across Austria, highlighting key regions and gemeinden concentrations. The full dataset includes precise geographic coordinates and address-level details for each store, enabling spatial, network, and competitive analysis across Austria. For broader insights, the All dataset and the Top Brands dataset offer expanded coverage options. Free instant download samples are available for quick evaluation.
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