BILLA Store Locations in Bulgaria
BILLA operates a significant network of stores across major Bulgaria municipalities, with 167 locations representing 2.10% of all Bulgaria supermarkets and grocery stores. The largest concentrations are in Столична (51), Варна (14), Пловдив (11). The report is based on the Geolocet dataset, which provides exact coordinates and addresses for all stores, supporting site selection, trade area analysis, and competitive benchmarking across Bulgaria. For users needing full market coverage, the All dataset offers a complete nationwide view, while the Top Brands dataset includes major retailers from this report at a discounted price.

How can I download a list of BILLA stores in Bulgaria into Excel?
You can download the full list as a CSV file from the BILLA dataset. For other formats, including Excel, Shapefile, GeoPackage, GeoJSON, or JSON, please contact us.
Number of BILLA stores by region in Bulgaria
| Region | Number of BILLA stores |
|---|---|
| София-Град | 51 |
| Варна | 15 |
| Пловдив | 15 |
| Стара Загора | 10 |
| Бургас | 9 |
| Пазарджик | 5 |
| Русе | 5 |
| Благоевград | 5 |
| Добрич | 5 |
| Хасково | 5 |
| Ловеч | 4 |
| Плевен | 4 |
| Сливен | 4 |
| Велико Търново | 3 |
| Габрово | 3 |
| Шумен | 3 |
| Враца | 3 |
| Кърджали | 3 |
| Перник | 3 |
| Кюстендил | 2 |
| Монтана | 2 |
| Смолян | 2 |
| Софийска | 2 |
| Разград | 1 |
| Видин | 1 |
| Силистра | 1 |
| Ямбол | 1 |
| Търговище | 0 |
Top 3 Regions with most BILLA stores in Bulgaria
30.5% of BILLA stores
BILLA market share: 2.7%
9.0% of BILLA stores
BILLA market share: 2.2%
9.0% of BILLA stores
BILLA market share: 1.9%
Top 10 Bulgaria Municipalities with most BILLA stores
- Столична — 51 stores
- Варна — 14 stores
- Пловдив — 11 stores
- Бургас — 7 stores
- Стара Загора — 7 stores
- Добрич — 5 stores
- Русе — 5 stores
- Плевен — 4 stores
- Перник — 3 stores
- Сливен — 3 stores
Brand ranking by number of locations
| Rank | Logo | Brand | Number of locations | Market share |
|---|---|---|---|---|
| 1 | ![]() | Minimart | 271 | 3.41% |
| 2 | ![]() | BILLA | 167 | 2.10% |
| 3 | ![]() | Lidl | 145 | 1.82% |
| 4 | ![]() | T MARKET | 123 | 1.55% |
| 5 | ![]() | Kaufland | 75 | 0.94% |
| 6 | ![]() | Burlex | 68 | 0.85% |
| 7 | ![]() | Fantastico | 49 | 0.62% |
| 8 | ![]() | Berezka | 48 | 0.60% |
| 9 | ![]() | KAM Market | 12 | 0.15% |
Top Competitors in Leading Municipalities
This section highlights BILLA and its top competitors across the top Municipalities where the brand has the strongest presence in Bulgaria.
Стара Загора
Conclusion
This report summarises the current footprint of BILLA across Bulgaria, highlighting key regions and municipalities concentrations. The full dataset includes precise geographic coordinates and address-level details for each store, enabling spatial, network, and competitive analysis across Bulgaria. For broader insights, the All dataset and the Top Brands dataset offer expanded coverage options. Free instant download samples are available for quick evaluation.
Buy the dataset Or download the free instant sample to try before you buy.







