Bulgaria Grocery Network Report: Locations, Coverage & Market Leaders
This report provides a data-driven assessment of the Grocery landscape in Bulgaria, combining national stores totals, regional distribution patterns by region, and detailed brand-level coverage to reveal how major operators compare in scale and market presence. The analysis highlights market share, network concentration, and geographic reach across the country, supporting strategic decision-making for organisations involved in location planning, competitive benchmarking, retail network optimisation, and market entry evaluation. For businesses working with store locations, POI datasets, or sector-specific insights—such as supermarkets, fuel retailers, convenience chains, or service-based networks—this report offers a comprehensive foundation for understanding market structure, identifying growth opportunities, and analysing the competitive dynamics that shape Bulgaria's Grocery sector.
Top 3 Supermarket Chains
The three largest brands account for a notable share of the national stores. Analysing their combined footprint highlights market concentration and provides a benchmark for network planning.
Full Ranking
The full ranking shows a clear hierarchy between nationally scaled chains and more localised operators. High-ranking brands demonstrate broader geographic coverage while lower-ranked brands often focus on particular regions.
| Rank | Brand | Number of Locations | Download |
|---|---|---|---|
| #1 | Minimart | 271 | Download |
| #2 | BILLA | 167 | Download |
| #3 | Lidl | 145 | Download |
| #4 | T MARKET | 123 | Download |
| #5 | Kaufland | 75 | Download |
| #6 | Burlex | 68 | Download |
| #7 | Fantastico | 49 | Download |
| #8 | Berezka | 48 | Download |
| #9 | KAM Market | 12 | Download |
Top 3 brands in Бургас
Top 3 brands in Варна
Top 3 brands in Велико Търново
Top 3 brands in Габрово
Top 3 brands in Ловеч
Top 3 brands in Пазарджик
Top 3 brands in Пловдив
Top 3 brands in Разград
Top 3 brands in Русе
Top 3 brands in София-Град
Top 3 brands in Стара Загора
Top 3 brands in Шумен
Top 3 brands in Благоевград
Top 3 brands in Видин
Top 3 brands in Враца
Top 3 brands in Добрич
Top 3 brands in Кърджали
Top 3 brands in Кюстендил
Top 3 brands in Монтана
Top 3 brands in Перник
Top 3 brands in Плевен
Top 3 brands in Силистра
Top 3 brands in Сливен
Top 3 brands in Смолян
Top 3 brands in Софийска
Top 3 brands in Хасково
Top 3 brands in Ямбол
Top 3 brands in Търговище
Learn more about the largest Grocery brands in Bulgaria in 2026
Per-brand summaries with maps and direct links to buy the dataset or read a detailed report.
There are 271 stores operated by Minimart in Bulgaria as of 27 August 2026. The region with the highest presence is София-Град, which hosts 149 stores (55.0% of the brand’s national footprint). Minimart accounts for 3.4% of all 7,954 stores in Bulgaria.
- Столична — 149 stores (55.0% of the brand’s national network). Brand share in this area: 7.8%. Top competitors: BILLA (51), Fantastico (44), Lidl (42).
- Пловдив — 44 stores (16.2% of the brand’s national network). Brand share in this area: 9.5%. Top competitors: T MARKET (13), BILLA (11), Lidl (11).
- Бургас — 17 stores (6.3% of the brand’s national network). Brand share in this area: 4.6%. Top competitors: BILLA (7), Lidl (7), Berezka (4).
There are 167 stores operated by BILLA in Bulgaria as of 27 August 2026. The region with the highest presence is София-Град, which hosts 51 stores (30.5% of the brand’s national footprint). BILLA accounts for 2.1% of all 7,954 stores in Bulgaria.
- Столична — 51 stores (30.5% of the brand’s national network). Brand share in this area: 2.7%. Top competitors: Minimart (149), Fantastico (44), Lidl (42).
- Варна — 14 stores (8.4% of the brand’s national network). Brand share in this area: 2.4%. Top competitors: Burlex (27), Lidl (9), Berezka (8).
- Пловдив — 11 stores (6.6% of the brand’s national network). Brand share in this area: 2.4%. Top competitors: Minimart (44), T MARKET (13), Lidl (11).
There are 145 stores operated by Lidl in Bulgaria as of 27 August 2026. The region with the highest presence is София-Град, which hosts 42 stores (29.0% of the brand’s national footprint). Lidl accounts for 1.8% of all 7,954 stores in Bulgaria.
- Столична — 42 stores (29.0% of the brand’s national network). Brand share in this area: 2.2%. Top competitors: Minimart (149), BILLA (51), Fantastico (44).
- Пловдив — 11 stores (7.6% of the brand’s national network). Brand share in this area: 2.4%. Top competitors: Minimart (44), T MARKET (13), BILLA (11).
- Варна — 9 stores (6.2% of the brand’s national network). Brand share in this area: 1.6%. Top competitors: Burlex (27), BILLA (14), Berezka (8).
There are 123 stores operated by T MARKET in Bulgaria as of 27 August 2026. The region with the highest presence is София-Град, which hosts 32 stores (26.0% of the brand’s national footprint). T MARKET accounts for 1.5% of all 7,954 stores in Bulgaria.
- Столична — 32 stores (26.0% of the brand’s national network). Brand share in this area: 1.7%. Top competitors: Minimart (149), BILLA (51), Fantastico (44).
- Пловдив — 13 stores (10.6% of the brand’s national network). Brand share in this area: 2.8%. Top competitors: Minimart (44), BILLA (11), Lidl (11).
- Бургас — 3 stores (2.4% of the brand’s national network). Brand share in this area: 0.8%. Top competitors: Minimart (17), BILLA (7), Lidl (7).
There are 75 stores operated by Kaufland in Bulgaria as of 27 August 2026. The region with the highest presence is София-Град, which hosts 21 stores (28.0% of the brand’s national footprint). Kaufland accounts for 0.9% of all 7,954 stores in Bulgaria.
- Столична — 21 stores (28.0% of the brand’s national network). Brand share in this area: 1.1%. Top competitors: Minimart (149), BILLA (51), Fantastico (44).
- Варна — 6 stores (8.0% of the brand’s national network). Brand share in this area: 1.0%. Top competitors: Burlex (27), BILLA (14), Lidl (9).
- Пловдив — 5 stores (6.7% of the brand’s national network). Brand share in this area: 1.1%. Top competitors: Minimart (44), T MARKET (13), BILLA (11).
There are 68 stores operated by Burlex in Bulgaria as of 27 August 2026. The region with the highest presence is Варна, which hosts 32 stores (47.1% of the brand’s national footprint). Burlex accounts for 0.9% of all 7,954 stores in Bulgaria.
- Варна — 27 stores (39.7% of the brand’s national network). Brand share in this area: 4.7%. Top competitors: BILLA (14), Lidl (9), Berezka (8).
- Столична — 17 stores (25.0% of the brand’s national network). Brand share in this area: 0.9%. Top competitors: Minimart (149), BILLA (51), Fantastico (44).
- Русе — 6 stores (8.8% of the brand’s national network). Brand share in this area: 3.3%. Top competitors: BILLA (5), Lidl (5), Kaufland (3).
There are 49 stores operated by Fantastico in Bulgaria as of 27 August 2026. The region with the highest presence is София-Град, which hosts 44 stores (89.8% of the brand’s national footprint). Fantastico accounts for 0.6% of all 7,954 stores in Bulgaria.
- Столична — 44 stores (89.8% of the brand’s national network). Brand share in this area: 2.3%. Top competitors: Minimart (149), BILLA (51), Lidl (42).
- Ботевград — 1 store (2.0% of the brand’s national network). Brand share in this area: 2.5%. Top competitors: Kaufland (1), Lidl (1).
- Елин Пелин — 1 store (2.0% of the brand’s national network). Brand share in this area: 2.3%. Top competitors: Burlex (3), Minimart (2), Lidl (1).
There are 48 stores operated by Berezka in Bulgaria as of 27 August 2026. The region with the highest presence is София-Град, which hosts 23 stores (47.9% of the brand’s national footprint). Berezka accounts for 0.6% of all 7,954 stores in Bulgaria.
- Столична — 23 stores (47.9% of the brand’s national network). Brand share in this area: 1.2%. Top competitors: Minimart (149), BILLA (51), Fantastico (44).
- Варна — 8 stores (16.7% of the brand’s national network). Brand share in this area: 1.4%. Top competitors: Burlex (27), BILLA (14), Lidl (9).
- Бургас — 4 stores (8.3% of the brand’s national network). Brand share in this area: 1.1%. Top competitors: Minimart (17), BILLA (7), Lidl (7).
There are 12 stores operated by KAM Market in Bulgaria as of 27 August 2026. The region with the highest presence is София-Град, which hosts 11 stores (91.7% of the brand’s national footprint). KAM Market accounts for 0.2% of all 7,954 stores in Bulgaria.
- Столична — 14 stores (70.0% of the brand’s national network). Brand share in this area: 0.7%. Top competitors: Minimart (149), BILLA (51), Fantastico (44).
- Пазарджик — 3 stores (15.0% of the brand’s national network). Brand share in this area: 2.5%. Top competitors: Minimart (5), BILLA (2), Berezka (1).
- Дупница — 1 store (5.0% of the brand’s national network). Brand share in this area: 1.7%. Top competitors: BILLA (1), Kaufland (1), Lidl (1).
