Austria Grocery Network Report: Locations, Coverage & Market Leaders
This report provides a data-driven assessment of the Grocery landscape in Austria, combining national stores totals, regional distribution patterns by region, and detailed brand-level coverage to reveal how major operators compare in scale and market presence. The analysis highlights market share, network concentration, and geographic reach across the country, supporting strategic decision-making for organisations involved in location planning, competitive benchmarking, retail network optimisation, and market entry evaluation. For businesses working with store locations, POI datasets, or sector-specific insights—such as supermarkets, fuel retailers, convenience chains, or service-based networks—this report offers a comprehensive foundation for understanding market structure, identifying growth opportunities, and analysing the competitive dynamics that shape Austria's Grocery sector.
Top 3 Supermarket Chains
The three largest brands account for a notable share of the national stores. Analysing their combined footprint highlights market concentration and provides a benchmark for network planning.
Full Ranking
The full ranking shows a clear hierarchy between nationally scaled chains and more localised operators. High-ranking brands demonstrate broader geographic coverage while lower-ranked brands often focus on particular regions.
| Rank | Brand | Number of Locations | Download |
|---|---|---|---|
| #1 | BILLA | 1,282 | Download |
| #2 | SPAR | 1,245 | Download |
| #3 | BIPA | 543 | Download |
| #4 | HOFER | 524 | Download |
| #5 | PENNY | 301 | Download |
| #6 | ADEG | 252 | Download |
| #7 | Lidl | 251 | Download |
| #8 | MPREIS | 251 | Download |
| #9 | EUROSPAR | 238 | Download |
| #10 | Nah&Frisch | 210 | Download |
| #11 | UNIMARKT | 82 | Download |
| #12 | INTERSPAR | 76 | Download |
| #13 | Denns | 27 | Download |
| #14 | NORMA | 24 | Download |
Top 3 brands in Burgenland
Top 3 brands in Kärnten
Top 3 brands in Niederösterreich
Top 3 brands in Oberösterreich
Top 3 brands in Salzburg
Top 3 brands in Steiermark
Top 3 brands in Tirol
Top 3 brands in Vorarlberg
Top 3 brands in Wien
Learn more about the largest Grocery brands in Austria in 2026
Per-brand summaries with maps and direct links to buy the dataset or read a detailed report.
There are 1,282 stores operated by BILLA in Austria as of 05 August 2026. The region with the highest presence is Wien, which hosts 335 stores (26.1% of the brand’s national footprint). BILLA accounts for 12.8% of all 9,980 stores in Austria.
- Wien — 335 stores (26.1% of the brand’s national network). Brand share in this area: 19.3%. Top competitors: SPAR (152), BIPA (141), HOFER (95).
- Graz — 43 stores (3.4% of the brand’s national network). Brand share in this area: 14.7%. Top competitors: SPAR (57), HOFER (21), BIPA (15).
- Linz — 33 stores (2.6% of the brand’s national network). Brand share in this area: 16.4%. Top competitors: SPAR (23), HOFER (15), BIPA (11).
There are 1,245 stores operated by SPAR in Austria as of 05 August 2026. The region with the highest presence is Steiermark, which hosts 221 stores (17.8% of the brand’s national footprint). SPAR accounts for 12.5% of all 9,980 stores in Austria.
- Wien — 152 stores (12.2% of the brand’s national network). Brand share in this area: 8.7%. Top competitors: BILLA (335), BIPA (141), HOFER (95).
- Graz — 57 stores (4.6% of the brand’s national network). Brand share in this area: 19.5%. Top competitors: BILLA (43), HOFER (21), BIPA (15).
- Salzburg — 29 stores (2.3% of the brand’s national network). Brand share in this area: 21.6%. Top competitors: BILLA (24), BIPA (7), HOFER (7).
There are 543 stores operated by BIPA in Austria as of 05 August 2026. The region with the highest presence is Wien, which hosts 141 stores (26.0% of the brand’s national footprint). BIPA accounts for 5.4% of all 9,980 stores in Austria.
- Wien — 141 stores (26.0% of the brand’s national network). Brand share in this area: 8.1%. Top competitors: BILLA (335), SPAR (152), HOFER (95).
- Graz — 15 stores (2.8% of the brand’s national network). Brand share in this area: 5.1%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Linz — 11 stores (2.0% of the brand’s national network). Brand share in this area: 5.5%. Top competitors: BILLA (33), SPAR (23), HOFER (15).
There are 524 stores operated by HOFER in Austria as of 05 August 2026. The region with the highest presence is Niederösterreich, which hosts 108 stores (20.6% of the brand’s national footprint). HOFER accounts for 5.3% of all 9,980 stores in Austria.
- Wien — 95 stores (18.1% of the brand’s national network). Brand share in this area: 5.5%. Top competitors: BILLA (335), SPAR (152), BIPA (141).
- Graz — 21 stores (4.0% of the brand’s national network). Brand share in this area: 7.2%. Top competitors: SPAR (57), BILLA (43), BIPA (15).
- Linz — 15 stores (2.9% of the brand’s national network). Brand share in this area: 7.5%. Top competitors: BILLA (33), SPAR (23), BIPA (11).
There are 301 stores operated by PENNY in Austria as of 05 August 2026. The region with the highest presence is Niederösterreich, which hosts 96 stores (31.9% of the brand’s national footprint). PENNY accounts for 3.0% of all 9,980 stores in Austria.
- Wien — 62 stores (20.6% of the brand’s national network). Brand share in this area: 3.6%. Top competitors: BILLA (335), SPAR (152), BIPA (141).
- Graz — 7 stores (2.3% of the brand’s national network). Brand share in this area: 2.4%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Klagenfurt Am Wörthersee — 6 stores (2.0% of the brand’s national network). Brand share in this area: 5.1%. Top competitors: BILLA (20), SPAR (11), BIPA (9).
There are 252 stores operated by ADEG in Austria as of 05 August 2026. The region with the highest presence is Niederösterreich, which hosts 56 stores (22.2% of the brand’s national footprint). ADEG accounts for 2.5% of all 9,980 stores in Austria.
- Wolfsberg — 5 stores (2.0% of the brand’s national network). Brand share in this area: 16.1%. Top competitors: BILLA (3), SPAR (3), BIPA (2).
- Feldkirch — 4 stores (1.6% of the brand’s national network). Brand share in this area: 8.2%. Top competitors: SPAR (5), HOFER (2), INTERSPAR (2).
- Ebenthal In Kärnten — 2 stores (0.8% of the brand’s national network). Brand share in this area: 25.0%. Top competitors: BILLA (1), HOFER (1), SPAR (1).
There are 251 stores operated by Lidl in Austria as of 05 August 2026. The region with the highest presence is Niederösterreich, which hosts 53 stores (21.1% of the brand’s national footprint). Lidl accounts for 2.5% of all 9,980 stores in Austria.
- Wien — 47 stores (18.7% of the brand’s national network). Brand share in this area: 2.7%. Top competitors: BILLA (335), SPAR (152), BIPA (141).
- Graz — 11 stores (4.4% of the brand’s national network). Brand share in this area: 3.8%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Linz — 6 stores (2.4% of the brand’s national network). Brand share in this area: 3.0%. Top competitors: BILLA (33), SPAR (23), HOFER (15).
There are 251 stores operated by MPREIS in Austria as of 05 August 2026. The region with the highest presence is Tirol, which hosts 211 stores (84.1% of the brand’s national footprint). MPREIS accounts for 2.5% of all 9,980 stores in Austria.
- Innsbruck — 35 stores (13.9% of the brand’s national network). Brand share in this area: 25.5%. Top competitors: SPAR (13), BILLA (8), BIPA (7).
- Hall In Tirol — 4 stores (1.6% of the brand’s national network). Brand share in this area: 14.3%. Top competitors: BIPA (2), HOFER (2), BILLA (1).
- Landeck — 4 stores (1.6% of the brand’s national network). Brand share in this area: 22.2%. Top competitors: HOFER (2), BILLA (1), BIPA (1).
There are 238 stores operated by EUROSPAR in Austria as of 05 August 2026. The region with the highest presence is Oberösterreich, which hosts 68 stores (28.6% of the brand’s national footprint). EUROSPAR accounts for 2.4% of all 9,980 stores in Austria.
- Wien — 25 stores (10.5% of the brand’s national network). Brand share in this area: 1.4%. Top competitors: BILLA (335), SPAR (152), BIPA (141).
- Linz — 5 stores (2.1% of the brand’s national network). Brand share in this area: 2.5%. Top competitors: BILLA (33), SPAR (23), HOFER (15).
- Klagenfurt Am Wörthersee — 4 stores (1.7% of the brand’s national network). Brand share in this area: 3.4%. Top competitors: BILLA (20), SPAR (11), BIPA (9).
There are 210 stores operated by Nah&Frisch in Austria as of 05 August 2026. The region with the highest presence is Niederösterreich, which hosts 93 stores (44.3% of the brand’s national footprint). Nah&Frisch accounts for 2.1% of all 9,980 stores in Austria.
- Graz — 3 stores (1.4% of the brand’s national network). Brand share in this area: 1.0%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Neustift-Innermanzing — 2 stores (1.0% of the brand’s national network). Brand share in this area: 40.0%. Top competitors: SPAR (2).
- Großraming — 2 stores (1.0% of the brand’s national network). Brand share in this area: 40.0%. Top competitors: ADEG (1).
There are 82 stores operated by UNIMARKT in Austria as of 05 August 2026. The region with the highest presence is Oberösterreich, which hosts 40 stores (48.8% of the brand’s national footprint). UNIMARKT accounts for 0.8% of all 9,980 stores in Austria.
- Linz — 3 stores (3.7% of the brand’s national network). Brand share in this area: 1.5%. Top competitors: BILLA (33), SPAR (23), HOFER (15).
- Krems An Der Donau — 2 stores (2.4% of the brand’s national network). Brand share in this area: 6.7%. Top competitors: BILLA (6), BIPA (3), HOFER (3).
- Adnet — 1 store (1.2% of the brand’s national network). Brand share in this area: 100.0%. Top competitors: No competitor data.
There are 76 stores operated by INTERSPAR in Austria as of 05 August 2026. The region with the highest presence is Wien, which hosts 18 stores (23.7% of the brand’s national footprint). INTERSPAR accounts for 0.8% of all 9,980 stores in Austria.
- Wien — 18 stores (23.7% of the brand’s national network). Brand share in this area: 1.0%. Top competitors: BILLA (335), SPAR (152), BIPA (141).
- Graz — 4 stores (5.3% of the brand’s national network). Brand share in this area: 1.4%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Salzburg — 3 stores (3.9% of the brand’s national network). Brand share in this area: 2.2%. Top competitors: SPAR (29), BILLA (24), BIPA (7).
There are 27 stores operated by Denns in Austria as of 05 August 2026. The region with the highest presence is Wien, which hosts 11 stores (40.7% of the brand’s national footprint). Denns accounts for 0.3% of all 9,980 stores in Austria.
- Wien — 11 stores (40.7% of the brand’s national network). Brand share in this area: 0.6%. Top competitors: BILLA (335), SPAR (152), BIPA (141).
- Graz — 2 stores (7.4% of the brand’s national network). Brand share in this area: 0.7%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Innsbruck — 2 stores (7.4% of the brand’s national network). Brand share in this area: 1.5%. Top competitors: MPREIS (35), SPAR (13), BILLA (8).
There are 24 stores operated by NORMA in Austria as of 05 August 2026. The region with the highest presence is Oberösterreich, which hosts 20 stores (83.3% of the brand’s national footprint). NORMA accounts for 0.2% of all 9,980 stores in Austria.
- Wels — 5 stores (20.8% of the brand’s national network). Brand share in this area: 6.2%. Top competitors: SPAR (8), BILLA (7), HOFER (6).
- Aschach An Der Donau — 1 store (4.2% of the brand’s national network). Brand share in this area: 50.0%. Top competitors: SPAR (1).
- Ternberg — 1 store (4.2% of the brand’s national network). Brand share in this area: 20.0%. Top competitors: ADEG (1), EUROSPAR (1).
