Report: Austria Grocery Network Report: Locations, Coverage & Market Leaders
This report provides a data-driven assessment of the Grocery landscape in Austria, combining national stores totals, regional distribution patterns by region, and detailed brand-level coverage to reveal how major operators compare in scale and market presence. The analysis highlights market share, network concentration, and geographic reach across the country, supporting strategic decision-making for organisations involved in location planning, competitive benchmarking, retail network optimisation, and market entry evaluation. For businesses working with store locations, POI datasets, or sector-specific insights—such as supermarkets, fuel retailers, convenience chains, or service-based networks—this report offers a comprehensive foundation for understanding market structure, identifying growth opportunities, and analysing the competitive dynamics that shape Austria's Grocery sector.
Top 3 Supermarket Chains
The three largest brands account for a notable share of the national stores. Analysing their combined footprint highlights market concentration and provides a benchmark for network planning.
Full Ranking
The full ranking shows a clear hierarchy between nationally scaled chains and more localised operators. High-ranking brands demonstrate broader geographic coverage while lower-ranked brands often focus on particular regions.
| Rank | Brand | Number of Locations | Download |
|---|---|---|---|
| #1 | BILLA | 1,267 | Download |
| #2 | SPAR | 1,231 | Download |
| #3 | BIPA | 543 | Download |
| #4 | HOFER | 526 | Download |
| #5 | Nah&Frisch | 316 | Download |
| #6 | PENNY | 298 | Download |
| #7 | MPREIS | 259 | Download |
| #8 | Lidl | 249 | Download |
| #9 | EUROSPAR | 247 | Download |
| #10 | UNIMARKT | 106 | Download |
| #11 | INTERSPAR | 85 | Download |
| #12 | Denns | 37 | Download |
| #13 | NORMA | 33 | Download |
Top 3 brands in Burgenland
Top 3 brands in Kärnten
Top 3 brands in Niederösterreich
Top 3 brands in Oberösterreich
Top 3 brands in Salzburg
Top 3 brands in Steiermark
Top 3 brands in Tirol
Top 3 brands in Vorarlberg
Top 3 brands in Wien
Learn more about the largest Grocery brands in Austria in 2026
Per-brand summaries with maps and direct links to buy the dataset or read a detailed report.
There are 1,267 stores operated by BILLA in Austria as of 05 January 2026. The region with the highest presence is Wien, which hosts 329 stores (26.0% of the brand’s national footprint). BILLA accounts for 13.0% of all 9,716 stores in Austria.
- Wien — 329 stores (26.0% of the brand’s national network). Brand share in this area: 19.6%. Top competitors: SPAR (153), BIPA (141), HOFER (94).
- Graz — 43 stores (3.4% of the brand’s national network). Brand share in this area: 15.1%. Top competitors: SPAR (56), HOFER (21), BIPA (15).
- Linz — 30 stores (2.4% of the brand’s national network). Brand share in this area: 16.0%. Top competitors: SPAR (23), HOFER (15), BIPA (11).
There are 1,231 stores operated by SPAR in Austria as of 05 January 2026. The region with the highest presence is Steiermark, which hosts 217 stores (17.6% of the brand’s national footprint). SPAR accounts for 12.7% of all 9,716 stores in Austria.
- Wien — 153 stores (12.4% of the brand’s national network). Brand share in this area: 9.1%. Top competitors: BILLA (329), BIPA (141), HOFER (94).
- Graz — 56 stores (4.5% of the brand’s national network). Brand share in this area: 19.6%. Top competitors: BILLA (43), HOFER (21), BIPA (15).
- Salzburg — 29 stores (2.4% of the brand’s national network). Brand share in this area: 21.8%. Top competitors: BILLA (24), HOFER (9), BIPA (7).
There are 543 stores operated by BIPA in Austria as of 05 January 2026. The region with the highest presence is Wien, which hosts 141 stores (26.0% of the brand’s national footprint). BIPA accounts for 5.6% of all 9,716 stores in Austria.
- Wien — 141 stores (26.0% of the brand’s national network). Brand share in this area: 8.4%. Top competitors: BILLA (329), SPAR (153), HOFER (94).
- Graz — 15 stores (2.8% of the brand’s national network). Brand share in this area: 5.3%. Top competitors: SPAR (56), BILLA (43), HOFER (21).
- Linz — 11 stores (2.0% of the brand’s national network). Brand share in this area: 5.9%. Top competitors: BILLA (30), SPAR (23), HOFER (15).
There are 526 stores operated by HOFER in Austria as of 05 January 2026. The region with the highest presence is Niederösterreich, which hosts 108 stores (20.5% of the brand’s national footprint). HOFER accounts for 5.4% of all 9,716 stores in Austria.
- Wien — 94 stores (17.9% of the brand’s national network). Brand share in this area: 5.6%. Top competitors: BILLA (329), SPAR (153), BIPA (141).
- Graz — 21 stores (4.0% of the brand’s national network). Brand share in this area: 7.4%. Top competitors: SPAR (56), BILLA (43), BIPA (15).
- Linz — 15 stores (2.9% of the brand’s national network). Brand share in this area: 8.0%. Top competitors: BILLA (30), SPAR (23), BIPA (11).
There are 316 stores operated by Nah&Frisch in Austria as of 05 January 2026. The region with the highest presence is Niederösterreich, which hosts 120 stores (38.0% of the brand’s national footprint). Nah&Frisch accounts for 3.3% of all 9,716 stores in Austria.
- Wien — 28 stores (8.9% of the brand’s national network). Brand share in this area: 1.7%. Top competitors: BILLA (329), SPAR (153), BIPA (141).
- Graz — 5 stores (1.6% of the brand’s national network). Brand share in this area: 1.8%. Top competitors: SPAR (56), BILLA (43), HOFER (21).
- Weiten — 3 stores (0.9% of the brand’s national network). Brand share in this area: 75.0%. Top competitors: No competitor data.
There are 298 stores operated by PENNY in Austria as of 05 January 2026. The region with the highest presence is Niederösterreich, which hosts 96 stores (32.2% of the brand’s national footprint). PENNY accounts for 3.1% of all 9,716 stores in Austria.
- Wien — 60 stores (20.1% of the brand’s national network). Brand share in this area: 3.6%. Top competitors: BILLA (329), SPAR (153), BIPA (141).
- Graz — 7 stores (2.3% of the brand’s national network). Brand share in this area: 2.5%. Top competitors: SPAR (56), BILLA (43), HOFER (21).
- Klagenfurt Am Wörthersee — 6 stores (2.0% of the brand’s national network). Brand share in this area: 5.3%. Top competitors: BILLA (20), SPAR (12), BIPA (9).
There are 259 stores operated by MPREIS in Austria as of 05 January 2026. The region with the highest presence is Tirol, which hosts 218 stores (84.2% of the brand’s national footprint). MPREIS accounts for 2.7% of all 9,716 stores in Austria.
- Innsbruck — 37 stores (14.3% of the brand’s national network). Brand share in this area: 27.0%. Top competitors: SPAR (14), BILLA (8), BIPA (7).
- Hall In Tirol — 4 stores (1.5% of the brand’s national network). Brand share in this area: 16.0%. Top competitors: BIPA (2), HOFER (2), BILLA (1).
- Telfs — 4 stores (1.5% of the brand’s national network). Brand share in this area: 23.5%. Top competitors: HOFER (2), BILLA (1), BIPA (1).
There are 249 stores operated by Lidl in Austria as of 05 January 2026. The region with the highest presence is Niederösterreich, which hosts 53 stores (21.3% of the brand’s national footprint). Lidl accounts for 2.6% of all 9,716 stores in Austria.
- Wien — 47 stores (18.9% of the brand’s national network). Brand share in this area: 2.8%. Top competitors: BILLA (329), SPAR (153), BIPA (141).
- Graz — 11 stores (4.4% of the brand’s national network). Brand share in this area: 3.9%. Top competitors: SPAR (56), BILLA (43), HOFER (21).
- Klagenfurt Am Wörthersee — 5 stores (2.0% of the brand’s national network). Brand share in this area: 4.4%. Top competitors: BILLA (20), SPAR (12), BIPA (9).
There are 247 stores operated by EUROSPAR in Austria as of 05 January 2026. The region with the highest presence is Oberösterreich, which hosts 69 stores (27.9% of the brand’s national footprint). EUROSPAR accounts for 2.5% of all 9,716 stores in Austria.
- Wien — 25 stores (10.1% of the brand’s national network). Brand share in this area: 1.5%. Top competitors: BILLA (329), SPAR (153), BIPA (141).
- Linz — 5 stores (2.0% of the brand’s national network). Brand share in this area: 2.7%. Top competitors: BILLA (30), SPAR (23), HOFER (15).
- Bregenz — 5 stores (2.0% of the brand’s national network). Brand share in this area: 15.2%. Top competitors: SPAR (5), INTERSPAR (2), BIPA (1).
There are 106 stores operated by UNIMARKT in Austria as of 05 January 2026. The region with the highest presence is Oberösterreich, which hosts 52 stores (49.1% of the brand’s national footprint). UNIMARKT accounts for 1.1% of all 9,716 stores in Austria.
- Linz — 3 stores (2.8% of the brand’s national network). Brand share in this area: 1.6%. Top competitors: BILLA (30), SPAR (23), HOFER (15).
- Seekirchen Am Wallersee — 2 stores (1.9% of the brand’s national network). Brand share in this area: 25.0%. Top competitors: BILLA (1), BIPA (1), EUROSPAR (1).
- Groß Gerungs — 2 stores (1.9% of the brand’s national network). Brand share in this area: 25.0%. Top competitors: BIPA (1), EUROSPAR (1), HOFER (1).
There are 85 stores operated by INTERSPAR in Austria as of 05 January 2026. The region with the highest presence is Wien, which hosts 18 stores (21.2% of the brand’s national footprint). INTERSPAR accounts for 0.9% of all 9,716 stores in Austria.
- Wien — 18 stores (21.2% of the brand’s national network). Brand share in this area: 1.1%. Top competitors: BILLA (329), SPAR (153), BIPA (141).
- Graz — 5 stores (5.9% of the brand’s national network). Brand share in this area: 1.8%. Top competitors: SPAR (56), BILLA (43), HOFER (21).
- Salzburg — 3 stores (3.5% of the brand’s national network). Brand share in this area: 2.3%. Top competitors: SPAR (29), BILLA (24), HOFER (9).
There are 37 stores operated by Denns in Austria as of 05 January 2026. The region with the highest presence is Wien, which hosts 13 stores (35.1% of the brand’s national footprint). Denns accounts for 0.4% of all 9,716 stores in Austria.
- Wien — 13 stores (35.1% of the brand’s national network). Brand share in this area: 0.8%. Top competitors: BILLA (329), SPAR (153), BIPA (141).
- Innsbruck — 4 stores (10.8% of the brand’s national network). Brand share in this area: 2.9%. Top competitors: MPREIS (37), SPAR (14), BILLA (8).
- Linz — 4 stores (10.8% of the brand’s national network). Brand share in this area: 2.1%. Top competitors: BILLA (30), SPAR (23), HOFER (15).
There are 33 stores operated by NORMA in Austria as of 05 January 2026. The region with the highest presence is Oberösterreich, which hosts 26 stores (78.8% of the brand’s national footprint). NORMA accounts for 0.3% of all 9,716 stores in Austria.
- Wels — 7 stores (21.2% of the brand’s national network). Brand share in this area: 9.5%. Top competitors: BILLA (7), SPAR (7), HOFER (6).
- Linz — 2 stores (6.1% of the brand’s national network). Brand share in this area: 1.1%. Top competitors: BILLA (30), SPAR (23), HOFER (15).
- Sankt Johann Im Pongau — 2 stores (6.1% of the brand’s national network). Brand share in this area: 11.1%. Top competitors: BILLA (2), BIPA (2), EUROSPAR (1).
