Report: Austria Grocery Network Report: Locations, Coverage & Market Leaders
This report provides a data-driven assessment of the Grocery landscape in Austria, combining national stores totals, regional distribution patterns by region, and detailed brand-level coverage to reveal how major operators compare in scale and market presence. The analysis highlights market share, network concentration, and geographic reach across the country, supporting strategic decision-making for organisations involved in location planning, competitive benchmarking, retail network optimisation, and market entry evaluation. For businesses working with store locations, POI datasets, or sector-specific insights—such as supermarkets, fuel retailers, convenience chains, or service-based networks—this report offers a comprehensive foundation for understanding market structure, identifying growth opportunities, and analysing the competitive dynamics that shape Austria's Grocery sector.
Top 3 Supermarket Chains
The three largest brands account for a notable share of the national stores. Analysing their combined footprint highlights market concentration and provides a benchmark for network planning.
Full Ranking
The full ranking shows a clear hierarchy between nationally scaled chains and more localised operators. High-ranking brands demonstrate broader geographic coverage while lower-ranked brands often focus on particular regions.
| Rank | Brand | Number of Locations | Download |
|---|---|---|---|
| #1 | BILLA | 1,279 | Download |
| #2 | SPAR | 1,235 | Download |
| #3 | BIPA | 543 | Download |
| #4 | HOFER | 524 | Download |
| #5 | PENNY | 300 | Download |
| #6 | Lidl | 250 | Download |
| #7 | MPREIS | 249 | Download |
| #8 | EUROSPAR | 238 | Download |
| #9 | Nah&Frisch | 207 | Download |
| #10 | UNIMARKT | 92 | Download |
| #11 | INTERSPAR | 75 | Download |
| #12 | Denns | 27 | Download |
| #13 | NORMA | 23 | Download |
Top 3 brands in Burgenland
Top 3 brands in Kärnten
Top 3 brands in Niederösterreich
Top 3 brands in Oberösterreich
Top 3 brands in Salzburg
Top 3 brands in Steiermark
Top 3 brands in Tirol
Top 3 brands in Vorarlberg
Top 3 brands in Wien
Learn more about the largest Grocery brands in Austria in 2026
Per-brand summaries with maps and direct links to buy the dataset or read a detailed report.
There are 1,279 stores operated by BILLA in Austria as of 27 May 2026. The region with the highest presence is Wien, which hosts 334 stores (26.1% of the brand’s national footprint). BILLA accounts for 12.9% of all 9,934 stores in Austria.
- Wien — 334 stores (26.1% of the brand’s national network). Brand share in this area: 19.0%. Top competitors: SPAR (152), BIPA (141), HOFER (95).
- Graz — 43 stores (3.4% of the brand’s national network). Brand share in this area: 14.7%. Top competitors: SPAR (57), HOFER (21), BIPA (15).
- Linz — 32 stores (2.5% of the brand’s national network). Brand share in this area: 16.1%. Top competitors: SPAR (23), HOFER (15), BIPA (11).
There are 1,235 stores operated by SPAR in Austria as of 27 May 2026. The region with the highest presence is Steiermark, which hosts 220 stores (17.8% of the brand’s national footprint). SPAR accounts for 12.4% of all 9,934 stores in Austria.
- Wien — 152 stores (12.3% of the brand’s national network). Brand share in this area: 8.6%. Top competitors: BILLA (334), BIPA (141), HOFER (95).
- Graz — 57 stores (4.6% of the brand’s national network). Brand share in this area: 19.5%. Top competitors: BILLA (43), HOFER (21), BIPA (15).
- Salzburg — 29 stores (2.3% of the brand’s national network). Brand share in this area: 21.5%. Top competitors: BILLA (24), BIPA (7), HOFER (7).
There are 543 stores operated by BIPA in Austria as of 27 May 2026. The region with the highest presence is Wien, which hosts 141 stores (26.0% of the brand’s national footprint). BIPA accounts for 5.5% of all 9,934 stores in Austria.
- Wien — 141 stores (26.0% of the brand’s national network). Brand share in this area: 8.0%. Top competitors: BILLA (334), SPAR (152), HOFER (95).
- Graz — 15 stores (2.8% of the brand’s national network). Brand share in this area: 5.1%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Linz — 11 stores (2.0% of the brand’s national network). Brand share in this area: 5.5%. Top competitors: BILLA (32), SPAR (23), HOFER (15).
There are 524 stores operated by HOFER in Austria as of 27 May 2026. The region with the highest presence is Niederösterreich, which hosts 107 stores (20.4% of the brand’s national footprint). HOFER accounts for 5.3% of all 9,934 stores in Austria.
- Wien — 95 stores (18.1% of the brand’s national network). Brand share in this area: 5.4%. Top competitors: BILLA (334), SPAR (152), BIPA (141).
- Graz — 21 stores (4.0% of the brand’s national network). Brand share in this area: 7.2%. Top competitors: SPAR (57), BILLA (43), BIPA (15).
- Linz — 15 stores (2.9% of the brand’s national network). Brand share in this area: 7.5%. Top competitors: BILLA (32), SPAR (23), BIPA (11).
There are 300 stores operated by PENNY in Austria as of 27 May 2026. The region with the highest presence is Niederösterreich, which hosts 96 stores (32.0% of the brand’s national footprint). PENNY accounts for 3.0% of all 9,934 stores in Austria.
- Wien — 62 stores (20.7% of the brand’s national network). Brand share in this area: 3.5%. Top competitors: BILLA (334), SPAR (152), BIPA (141).
- Graz — 7 stores (2.3% of the brand’s national network). Brand share in this area: 2.4%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Klagenfurt Am Wörthersee — 6 stores (2.0% of the brand’s national network). Brand share in this area: 5.1%. Top competitors: BILLA (20), SPAR (11), BIPA (9).
There are 250 stores operated by Lidl in Austria as of 27 May 2026. The region with the highest presence is Niederösterreich, which hosts 54 stores (21.6% of the brand’s national footprint). Lidl accounts for 2.5% of all 9,934 stores in Austria.
- Wien — 47 stores (18.8% of the brand’s national network). Brand share in this area: 2.7%. Top competitors: BILLA (334), SPAR (152), BIPA (141).
- Graz — 11 stores (4.4% of the brand’s national network). Brand share in this area: 3.8%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Salzburg — 5 stores (2.0% of the brand’s national network). Brand share in this area: 3.7%. Top competitors: SPAR (29), BILLA (24), BIPA (7).
There are 249 stores operated by MPREIS in Austria as of 27 May 2026. The region with the highest presence is Tirol, which hosts 209 stores (83.9% of the brand’s national footprint). MPREIS accounts for 2.5% of all 9,934 stores in Austria.
- Innsbruck — 34 stores (13.7% of the brand’s national network). Brand share in this area: 24.8%. Top competitors: SPAR (13), BILLA (8), BIPA (7).
- Hall In Tirol — 4 stores (1.6% of the brand’s national network). Brand share in this area: 14.8%. Top competitors: BIPA (2), HOFER (2), BILLA (1).
- Telfs — 4 stores (1.6% of the brand’s national network). Brand share in this area: 25.0%. Top competitors: HOFER (2), BILLA (1), BIPA (1).
There are 238 stores operated by EUROSPAR in Austria as of 27 May 2026. The region with the highest presence is Oberösterreich, which hosts 68 stores (28.6% of the brand’s national footprint). EUROSPAR accounts for 2.4% of all 9,934 stores in Austria.
- Wien — 25 stores (10.5% of the brand’s national network). Brand share in this area: 1.4%. Top competitors: BILLA (334), SPAR (152), BIPA (141).
- Linz — 5 stores (2.1% of the brand’s national network). Brand share in this area: 2.5%. Top competitors: BILLA (32), SPAR (23), HOFER (15).
- Klagenfurt Am Wörthersee — 4 stores (1.7% of the brand’s national network). Brand share in this area: 3.4%. Top competitors: BILLA (20), SPAR (11), BIPA (9).
There are 207 stores operated by Nah&Frisch in Austria as of 27 May 2026. The region with the highest presence is Niederösterreich, which hosts 92 stores (44.4% of the brand’s national footprint). Nah&Frisch accounts for 2.1% of all 9,934 stores in Austria.
- Graz — 3 stores (1.4% of the brand’s national network). Brand share in this area: 1.0%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Landl — 2 stores (1.0% of the brand’s national network). Brand share in this area: 22.2%. Top competitors: SPAR (2), ADEG (1).
- Leiben — 2 stores (1.0% of the brand’s national network). Brand share in this area: 50.0%. Top competitors: No competitor data.
There are 92 stores operated by UNIMARKT in Austria as of 27 May 2026. The region with the highest presence is Oberösterreich, which hosts 44 stores (47.8% of the brand’s national footprint). UNIMARKT accounts for 0.9% of all 9,934 stores in Austria.
- Linz — 3 stores (3.3% of the brand’s national network). Brand share in this area: 1.5%. Top competitors: BILLA (32), SPAR (23), HOFER (15).
- Wels — 2 stores (2.2% of the brand’s national network). Brand share in this area: 2.5%. Top competitors: SPAR (8), BILLA (7), HOFER (6).
- Krems An Der Donau — 2 stores (2.2% of the brand’s national network). Brand share in this area: 6.7%. Top competitors: BILLA (6), BIPA (3), HOFER (3).
There are 75 stores operated by INTERSPAR in Austria as of 27 May 2026. The region with the highest presence is Wien, which hosts 17 stores (22.7% of the brand’s national footprint). INTERSPAR accounts for 0.8% of all 9,934 stores in Austria.
- Wien — 17 stores (22.7% of the brand’s national network). Brand share in this area: 1.0%. Top competitors: BILLA (334), SPAR (152), BIPA (141).
- Graz — 4 stores (5.3% of the brand’s national network). Brand share in this area: 1.4%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Salzburg — 3 stores (4.0% of the brand’s national network). Brand share in this area: 2.2%. Top competitors: SPAR (29), BILLA (24), BIPA (7).
There are 27 stores operated by Denns in Austria as of 27 May 2026. The region with the highest presence is Wien, which hosts 11 stores (40.7% of the brand’s national footprint). Denns accounts for 0.3% of all 9,934 stores in Austria.
- Wien — 11 stores (40.7% of the brand’s national network). Brand share in this area: 0.6%. Top competitors: BILLA (334), SPAR (152), BIPA (141).
- Graz — 2 stores (7.4% of the brand’s national network). Brand share in this area: 0.7%. Top competitors: SPAR (57), BILLA (43), HOFER (21).
- Innsbruck — 2 stores (7.4% of the brand’s national network). Brand share in this area: 1.5%. Top competitors: MPREIS (34), SPAR (13), BILLA (8).
There are 23 stores operated by NORMA in Austria as of 27 May 2026. The region with the highest presence is Oberösterreich, which hosts 19 stores (82.6% of the brand’s national footprint). NORMA accounts for 0.2% of all 9,934 stores in Austria.
- Wels — 5 stores (21.7% of the brand’s national network). Brand share in this area: 6.2%. Top competitors: SPAR (8), BILLA (7), HOFER (6).
- Oberalm — 1 store (4.3% of the brand’s national network). Brand share in this area: 25.0%. Top competitors: BILLA (3).
- Ternberg — 1 store (4.3% of the brand’s national network). Brand share in this area: 25.0%. Top competitors: ADEG (1), EUROSPAR (1).
